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Her first English-language album, Dreaming of You, was released posthumously a few months after her death.

Why Cant Selena Have One: Code Switch Thirty thousand Selena fans are begging MAC Cosmetics to do a Selena-inspired line.

Among them will undoubtedly be hundreds of Selena look-alikes for the weekend, at least paying tribute to her quintessential 90s Mexican-American style: looped bangs, reinforced with hairspray; eyebrows thick and dark as though Sharpied-on; white nail polish; and, of course, the trademark brick-red lips.

There are dozens of makeup tutorials on YouTube showing how to achieve the Selena look, just one manifestation of a cult of fandom going strong two decades after the singer was murdered at the age of 23.

The official Selena Quintanilla Facebook page has 2.5 million likes.

You can find people swaying and spinning to her famous cumbia Bidi Bidi Bom Bom in town squares across Texas each year on the day she died.

MAC, with its sleek retail stores and hotly anticipated yearly collections, is like the Apple of makeup, says Melanie Yvette Martin, a former beauty editor at Ebony magazine.

MAC is and probably will always be the first go-to when youre looking for something trendy, she says.

And while much of the beauty industrial complex seems to just be discovering customers of color the sectors fastest-growing demographic MAC is way ahead of the game.

All the way from their models to people on the sales floor, there are people of color, says Martin.

The companys mission statement is All Races, All Sexes, All Ages, and its already the top vendor of high-end makeup to African-Americans, according to Bloomberg News.

Now 30,000 people, mostly Latinas, have signed a petition asking MAC to secure their loyalty by creating a Selena line.

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The Selena logo from the movie would also be front and center, she writes.

After Rodriguezs son was born in 2011, she created Lil Libros, a bilingual collection of books with iconic Mexican characters like Emiliano Zapata and Frida Kahlo.

Inspired by the name-plate necklaces and old English fonts popular in Chicano culture, she created her own necklace company called MALA by Patty Rodriguez Spanish for bad girl.

Rihanna and Miley Cyrus have been photographed wearing her designs.

It got noticed in Buzzfeed, Latina Magazine, and dozens of newspapers and blogs.

An email she got back from a rep was non-committal, but noted the loyalty and enthusiasm of Selenas fans.

MAC admires the passion and joy Selena brought to the world, it said.

She recalls seeing her for the first time on the Johnny Canales Show, a Latino music show that was must-see-TV for Mexican-American households in the 80s and 90s and launched several Tejano musicians careers.

I always hated my hair because it was very frizzy and in American TV they have beautiful blondes, she says.

But her hair looks like my hair, and it made me feel better.

She looked for drugstore lipsticks matching Selenas signature color fans think the star wore a since-discontinued Chanel shade called Brick.

Rodriguez would jump around in front of the mirror, hairbrush in hand, in the one-bedroom apartment she shared with her family of five in Lynwood, Calif.

Then on Friday, March 31, 1995, she walked into the familys apartment after school found her father crying in the living room.